Thomas Aurich on Muck Rack

Thomas Aurich

(He/Him)
Covers:  automobile, mobility, AI, EV, battery and charging technology, active safety, automated driving, connectivity, big data and cyber security, automotive industry
Doesn't Cover: art, painting, music, food
News-Broker@Transatlantik-Kommunikationsbrücke & Blogger, Technologie-Botschafter @ automotiveland.nrw und Business Development Advisor

Interview

What was your first job as a journalist?

Writing on school items

Have you ever used a typewriter?

A type writing machine, even without electricity!

How is social media changing news?

Fake News and NO News pretending to be a breaking news are entering our every day life

Who's your favorite fictional journalist?

Douglas Adams

What does it mean to be a journalist?

Cleverness or Search & Write; Matchmaker beween content and audience

What's the funniest news-related #hashtag you've seen?

Can't remember

How do you prefer to be pitched on stories?

I'm discovering the stories under the surface, when entering a discussion or Q+A.

What tools and software do you use to do your job?

analog and digital tools

What's your favorite social network?

I'm not in favor of one only.

Who do you wish followed you?

Mobility enthusiast and persons who are promoting change and introducing innovations.

Why did you become a journalist?

Questioning is key. I learned that in school and I love to ask questions and matching questions and useful answers.

Did you work for your high school newspaper? If so, what did you do there?

Writing, reporting, interviews, investigating

What story are you most proud of writing or working on?

BBC Monitoring Service

What advice can you offer to aspiring journalists?

Be brave enough asking questions! There are no silly questions!

When's the best time to pitch you?

My E-Mail account is open 24/7.

What's the best pitch you ever got?

Covering the digitalization of newspaper making in Egypt and introducing of automated driving test track on public roads in Germany, NRW,

What's the worst pitch you ever got?

I received no worst pitch yet.

What's your favorite drink?

Coffee

When you're not at a computer, where are you most likely to be?

Sitting on my bike or being under water

Aside from your own, what's your favorite publication to read?

Das Parlament

What's the most common misperception about your beat?

Not confronted yet

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