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Thomas Caulfield

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Fruit on the Front, Sugar on the Inside: What a Frozen-Pop False Advertising Fight Means for Food Companies | JD Supra

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By Thomas Caulfield
| JD Supra
Key Takeaways A competitor - not just a consumer - can bring a federal false advertising claim under the Lanham Act based on misleading food packaging, and a Texas federal court recently let such a case proceed past a motion to dismiss. Back-of-package ingredient lists do not cure misleading front-of-package imagery. Courts have held that consumers should not have to flip the box around to learn the truth.
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Fruit on the Front, Sugar on the Inside: What a Frozen-Pop False Advertising Fight Means for Food Companies

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By Thomas Caulfield
| Westlaw Today Verified
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Fruit on the Front, Sugar on the Inside: What a Frozen-Pop False Advertising Fight Means for Food Companies

|
By Thomas Caulfield
| Westlaw Today Verified
We've updated our Privacy Statement. Before you continue, please read our new Privacy Statement and familiarize yourself with the terms.
Open in Who Shared View Duplicates (422) Issue with article?
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