Five questions come in, five answers come out. You can’t explain that. Well, maybe you can, since we do this fairly regularly. Regardless, we’re answering five new questions today, and since we recorded this on Halloween, we’re in costume. In this week’s episode, we’ll be answering these fine questions from the depths of the internet:Want more cool stuff? You can find all sorts of great tools at my Resources page. If you enjoyed this episode, subscribe to the podcast on iTunes!
A couple of years ago I did one of those What’s In My Backpack videos that all the kids seem to be doing these days. And despite the fact that my backpack didn’t contain anything truly exciting, like a gateway to a pocket dimension filled with talking hot dogs, or disco ball gloves, people seemed to enjoy it anyway. Given the response that article received, I figured it was high time to take a renewed look at the gear I’m carrying on a daily basis.
You may have noticed already, but it turns out we talk quite a bit about college on this podcast. Itâ€™s the first word in our name, after all. Weâ€™ve broadened our horizons a bit since the beginning, though, so not all of you are in college or even planning on going. And thatâ€™s okay, because today weâ€™re talking about a few other paths to success that big university doesnâ€™t want you to know. Or something like that.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".