WhenÂ Walter Iooss Jr. invites you to view his private photography collection in Montauk, you go. For those unfamiliar, Iooss is arguably the most iconic sports photographer ever, having shot legendary frames of Michael Jordan, Muhammad Ali, Serena Williams, Brett Farve, Kobe Bryant… He is the OG. Besides shooingÂ literally everyÂ major athlete across most sports, Iooss worked closely with Atlantic Records, Sports Illustrated and it’sÂ famous Swimsuit Edition (see cover image of Brooklyn Decker).
A daily news and content platform, print magazine, shopping app and a podcast series just isn’t enough for us at Highsnobiety, so we’ve decided to launch “Short For Magazine.” This one’s a bit different from the rest of our projects, though — it’s a strictly limited edition, DIY-style publication that highlights the work of some of our favorite photographers, designers and artists.
2017 marks a big milestone for Highsnobiety as we open our first official New York Office. We’ve been operating in New York since 2011 and had countless office spaces. Some big, some crammed, some shared, but all contained the most important element—our team. Some readers may not know that Highsnobiety is a Berlin-based publication supported by a smaller team in New York. But as we continue to grow as a globally-minded publication, the time was right to plant a firmer flag in the Big Apple.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".