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Thor Ørum Olesen on Muck Rack

Thor Ørum Olesen

As seen in: PA Consulting
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Articles

Companies discover the costliest product development mistakes too late

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By Morten Amstrup, Rasmus Emmertsen, Thor Ørum Olesen
| PA Consulting
The race to bring new products to market quickly has only intensified. But in the pursuit of speed, development teams often make the most important decisions before risk and regulatory experts join the process. The result is delays, costly changes and, in the worst cases, solutions that the company then has to abandon. Companies usually know the requirements but fail to translate them into concrete product decisions early enough.
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