A few years ago, a former SWAT Team leader trained our office in what to do in an active shooter scenario. As a kid, I remember hearing the STOP DROP & ROLL mantra for what to do if you’re on fire. (Looking back, that seems odd. Were there a lot of kids catching fire??) The active shooter training followed a similar 3-word command for dire situations. In an active shooter scenario, the mantra is RUN HIDE FIGHT.
Is this the end of hyperbole? It’s the end of the world as we know it. It might be over for the NFL, education, the Iditarod, literature and the American Dream, among other institutions. At least that’s what appears when I do a search of “is this the end” on Medium. Here’s a sampling of headlines that appear:Is this the end for Tony Romo? — Oliver ConnollyIs this the end of education as we know it? — Michelle WilliamsIs this the end of creative focus? — Caleb WojcikIs This the End of the NFL?
Margaret Wise Brown had a practice before she got out of bed each morning. She looked around her apartment and made a note of all the things that made her happy. She made a mental note of each item. Then, when she was up, she committed them all to paper. She told a friend that this daily practice of gratitude helped combat depression. It also had a creative element. One day she woke up and had a vivid idea for a children’s book that came to her in a dream.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".