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Online sales are set to top £1.5bn this Black Friday, new analysis suggests. IMRG analysis predicts online spend will reach £8.1bn during the eight-day peak period (19-26 November) of Black Friday. That’s up by 12.1% from the same time last year. Retailers are expected to collect £1.54bn from Black Friday – up by 13.2% YOY. The IMRG research says that Black Friday is possibly becoming the most ’online’ retail event – and that might affect footfall rates over the peak.
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By Tim Morgan-Hoole, Managing Director, JTRS (part of the Econocom Group) There are several technologies that are prophesised to transform the state of physical, bricks-and-mortar retail. But of all these, Mixed Reality (MR) might be the one with the most potential. MR is an innovative amalgamation of both Augmented Reality and Virtual Reality (VR) technologies.
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