Only 1% of shoppers plan to start Christmas shopping on Black FridayBlack Friday may have become confirmed in shoppers’ minds as “the” time to shop for pre-Christmas bargains, but despite how far away from Christmas Day it falls, it doesn’t represent the start of Christmas shopping at all.
EDITORIAL What we have learned from Black Friday – and how do we apply itBlack Friday delivered the boom in early Christmas online sales as we all expected, but as ever it showed up where the weaknesses are in ecommerce – and since we offer you a guide as to how to build and run a successful ecommerce business, it falls entirely to us to help stop this happen. And there is much you can learn about the basic set up and the ongoing running of your site from what happens on Black Friday and beyond.
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed. Telecommunications company TSI asked people to share their views on what tech has made the biggest impact since the 1990s, how it is used, and what the future holds. An overwhelming 60% said the smartphone – which debuted in 1992 as the “Simon Personal Communicator” – has had the biggest impact.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".