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Articles by Tim Peter Founder
How Hotels Can Increase Their Website Conversion Rate in 2024
This article is published as part of a viewpoint in the World Panel: Why improving hotel website conversion rates is a top priority in 2024? Digital Marketing in Hospitality — Viewpoint by Max Starkov There is no magic formula to drive direct reservations. There's no one, perfect booking engine that will immediately increase conversions exponentially. If there were a single, proven fix that works every time, you'd have done it by now. The truth is that improving conversion rate takes dedication.
It's Time for Hotel Marketers to Put AI to Work
This article is published as part of a viewpoint in the World Panel: Can ChatGPT Replace Human-Created Hotel Marketing Content? Digital Marketing in Hospitality — Viewpoint by Max Starkov Asking whether hoteliers should use generative AI tools like ChatGPT, Microsoft Copilot, or Google Gemini to help plan and execute content in 2024 is a bit like asking whether we should use a property management system to handle rates and inventory.
How Hotels Can Use Artificial Intelligence to Drive Direct Bookings
This article is published as part of a viewpoint in the World Panel: How will AI solutions allow hotels to shift bookings away from the OTAs onto the direct channel? Digital Marketing in Hospitality — Viewpoint by Adam Mogelonsky In the near term, the biggest opportunities AI provides for driving direct revenue revolve around creating richer, more personalized experiences at each stage of the guest journey.
Will AI and ChatGPT Kill Your Search Traffic?
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Say Goodbye to Google, Hoteliers
The watchword for this year remains uncertainty. But one thing is certain: Google has taken online travel agencies’ place as the single most important sales-and-marketing channel for most hotels. Unfortunately, Google’s importance creates a level of dependence that hotel commercial teams and owners would do well to minimize. For many hotels, Google now represents 40%-50% of website traffic and as much as 70% of direct web revenues. OTAs also rely on Google for a fair share of traffic.
Four Concepts for Hotel Marketers Dealing With Uncertainty This Year
This article is published as part of a viewpoint in the World Panel: What are hotel marketers’ Top Digital Marketing Resolutions to ensure success in 2023? Digital Marketing in Hospitality — Viewpoint by Max Starkov This is an unpredictable environment for hotel marketers. And that unpredictability isn't going away any time soon. A savvy hotel marketer's resolutions put the focus on the things you can control so that you're well positioned when items outside your control occur.
Hoteliers, Don't Presume the Worst About 2023
As the travel and hospitality industry prepares for next year, let’s not kid ourselves: It’s likely not going to be as great as this past year. The world is changing again. We’re (probably) not facing another 2020 or 2008 or 2001. But, the economy remains weird. Yes, leisure travel has been incredibly robust, but that could change at any time if guests start to worry about the state of their finances. There’s little evidence that business travel is returning to historic norms.
Don’t Let This Weird Economy Throw Off Your Direct Business
It’s budget season again. Yet even after two-plus years of pandemic-forced closures, a brief recession, labor challenges, a significant (permanent?) decline in business travel and the ongoing burst of revenge travel, we still find ourselves facing the weirdest economy in history. Nominal wage growth is falling, but inflation continues to rise. Jobs are (mostly) booming, but growth and productivity are falling.
There Is No Such Thing as Free
2022 is a genuinely weird year. There has rarely been greater uncertainty or conflicting stories in the news about the economy. Inflation is relatively high and pandemic risks remain, yet guests continue to spend on travel and other services. Rates are at historic highs, but occupancy continues to lag 2019, especially among business and conference travel.
What's Holding Mobile Bookings Back?
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
The Key Role Mobile Will Play in Hospitality's Recovery
HOTEL BUSINESS REVIEW JANUARY FOCUS: Mobile Technology The Key Role Mobile Will Play in Hospitality's Recovery By Tim Peter Founder, Tim Peter & Associates | January 2021 SAVE SHARE TEXT SIZE PRINT COMMENT PDF While this past year has been grim for the hospitality industry, the joyous combination of a vaccine and pent up consumer demand offer us a chance at a very good year in 2021.
Mobile's Next Big Thing? Voice
The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive.
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