Tim Peter Founder

This article is published as part of a viewpoint in the World Panel: Why improving hotel website conversion rates is a top priority in 2024? Digital Marketing in Hospitality — Viewpoint by Max Starkov There is no magic formula to drive direct reservations. There's no one, perfect booking engine that will immediately increase conversions exponentially. If there were a single, proven fix that works every time, you'd have done it by now. The truth is that improving conversion rate takes dedication.

This article is published as part of a viewpoint in the World Panel: Can ChatGPT Replace Human-Created Hotel Marketing Content? Digital Marketing in Hospitality — Viewpoint by Max Starkov Asking whether hoteliers should use generative AI tools like ChatGPT, Microsoft Copilot, or Google Gemini to help plan and execute content in 2024 is a bit like asking whether we should use a property management system to handle rates and inventory.

This article is published as part of a viewpoint in the World Panel: How will AI solutions allow hotels to shift bookings away from the OTAs onto the direct channel? Digital Marketing in Hospitality — Viewpoint by Adam Mogelonsky In the near term, the biggest opportunities AI provides for driving direct revenue revolve around creating richer, more personalized experiences at each stage of the guest journey.