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A lot of people think that the impulse to buy something, to press that checkout button, is instinctive. It’s a quick, almost subconscious response when you see something you want. But there’s a lot more going on in people’s minds than just “see-want-buy.” There’s psychology behind every buying decision, and it isn’t always easy to identify, even for the buyer making the purchase.
Over the last decade, most companies have moved away from one-time product and service sales to subscription-based business models. In fact, analysts estimate that 70-80 percent of the average company’s revenue now comes from existing customers in the form of renewals and upsells. Customer success has become a premier growth engine with unique demands and pressures.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
