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Tim Soulo on Muck Rack

Tim Soulo

Singapore
As seen in: Medium, Search Engine Journal, Search Engine Watch, Social Media Examiner, Jeff Bullas's Blog, Spin Sucks, The Entrepreneurial Way with AI
CMO @Ahrefs // I tweet about our (fairly unconventional) approach to marketing... and a little bit about SEO. 🙂 // Born & raised in Ukraine 🇺🇦.
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Articles

Almost Half of Google Searches Are Branded. Here’s Why That Matters

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By Mateusz Makosiewicz, Tim Soulo, Xibeijia Guan, Ryan Law
| ahrefs.com
When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a brand name or a product name.
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74% of New Webpages Include AI Content (Study of 900k Pages)

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By Ryan Law, Xibeijia Guan, Tim Soulo
| ahrefs.com
We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content. At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question we’ve been dying to answer: What percentage of new content is AI-generated? Sidenote.
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How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

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By Patrick Stox, Ryan Law, Xibeijia Guan, Tim Soulo
| ahrefs.com
Back in 2017, we conducted a study to answer a simple yet important question: How old are the top-ranking pages in Google? The results were eye-opening and became one of our most-referenced data studies. Clients and stakeholders often ask, “How long till my website (page) ranks on top of Google?” You could say “it depends” and give a lecture on all the variables like quality of the content, website strength, resources, competition… or you can use the data below.
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