Tim Clark
- Contributor, asug.com
- Fractional Brand Journalist, Freelance
- Head of Brand Journalism, Benfield Connection
- Copy Expert, Tag Communication Services
United States
As seen in:
asug.com,
Forbes,
Medium,
Aol,
SAP Software Solutions,
Miami Herald,
SAP News,
The Charlotte Observer,
The Sacramento Bee,
WSB-TV (Atlanta, GA),
Fort Worth Star-Telegram
and
Covers:
B2B Technology, Artificial Intelligence, Enterprise Software, Outdoor Cooking Innovation
Articles by Tim Clark
Why homegating could become this football season's biggest food trend
Why homegating could become this football season's biggest food trend While nothing can replace the excitement of tailgating in the parking lot of your favorite team's stadium, between tickets, parking, fuel, food and an obligatory giant foam finger, the humble tailgate has morphed into a wallet-draining test of patience. The average NFL game-day outing for a family of four hit roughly $1,340 in 2025, according to the Fan Cost Index, which factors in tickets, parking and refreshments.
Command the cookout: 8 disastrous grilling mistakes and how to avoid them
Command the cookout: 8 disastrous grilling mistakes and how to avoid them Nothing says summer like friends and family gathering around the grill for a barbecue feast. And while there are myriad foods that can be grilled to perfection, there are just as many ways to screw it all up.
Command the cookout: 8 disastrous grilling mistakes and how to avoid them
kAm}@E9:?8 D2JD DF>>6C =:<6 7C:6?5D 2?5 72>:=J k2 9C67lQ9EEADi^^>@?F>6?E8C:==D]4@>^4@==64E:@?D^82D\8C:==DQm82E96C:?8 2C@F?5 E96 8C:==k^2m 7@C 2 32C364F6 762DE] p?5 H9:=6 E96C6 2C6 >JC:25 7@@5D E92E 42? 36 8C:==65 E@ A6C764E:@?[ E96C6 2C6 ;FDE 2D >2?J H2JD E@ D4C6H :E 2== FA] x7 J@F’C6 ?@E 42C67F=[ E9@D6 8@FC>6E 3FC86CD 42? BF:4<=J EFC? :?E@ 9@4<6J AF4<D[ E92E 5@F3=6\4FE x36C:4@ A@C< 49@A >:89E C6E2:?
AI adoption is real, but so is the change required - lessons from an ASUG Talks podcast with SAP CEO Christian Klein
Is AI going to make your job better or make it disappear? For SAP CEO Christian Klein, the answer is not simple, but it is clear — AI is not just another technology wave. It is a force multiplier that will reshape how businesses operate and how people work within them. And this time, incremental change won’t cut it.
Top 5 Enterprise Trends In 2025 From The Brand Journalism Trenches
Analyzing a year of SAP BrandVoice storytelling on Forbes reveals where enterprise leaders are actually focused. getty Enterprise trends don’t just emerge from analyst reports or conference keynotes. They show up, repeatedly and quietly, in the stories companies choose to tell when speaking directly to business leaders. After reviewing a year’s worth of SAP BrandVoice posts on Forbes, clear narrative patterns emerge. These aren’t speculative forecasts.
How Scenario Planning Navigates Change In Uncertain Times
Leaders must build an understanding of how dual forces of volatility and jetstream changes create external developments with risks and opportunities that matter for their specific business, portfolio, footprint and capabilities. getty In an era defined by geopolitical shocks, supply chain disruptions, accelerating regionalization, shifting paces of energy transformation and profound structural shifts, scenario planning has evolved from a strategic tool into a core leadership discipline.
How Christie Garton Is Powering The Next Generation Of Women Leaders
For Christie Garton, dreams are not abstract ideas. They are practical, fundable ambitions that deserve structure, mentorship, and opportunity. Nearly a decade after founding 1,000 Dreams Fund, Garton has helped turn thousands of individual aspirations into tangible career pathways by addressing one of the most persistent barriers women face: access. “When you start talking about dreams,” Garton said, “it’s why we exist.
How I-Health Won Big By Automating The Humble Label
When i-Health, a division of dsm-firmenich, won a 2025 SAP Innovation Award, it wasn’t with glitzy AI — it was by revolutionizing its packaging process. In a recent video interview, Rahul Bhardwaj, Product Manager, S/4 HANA Cloud Expert for dsm-firmenich, explains the importance of building a custom app on SAP Business Technology Platform integrated with their S/4HANA Public Cloud system to automate pallet- and carton-label generation.
SUPER73's Reinvention And The Road Ahead For The E Bike Pioneer
Nearly a decade after Michael Cannavo co founded SUPER73, the company that helped turn electric bikes into a cultural phenomenon, a new chapter is beginning defined less by viral moments and celebrity sightings and more by discipline, reinvention, and a renewed commitment to innovation. For Cannavo, the e bike boom reflects shifting behaviors, evolving transportation needs, and a desire for creative expression that traditional mobility categories have long ignored.
5 Holiday Gift Ideas With Serious Wow Factor
If you're searching for innovative gifts for the 2025 holiday season, this year brings a standout mix of innovation, entertainment, design, and nostalgia. Whether you're buying for a tech enthusiast, a décor lover, a gamer, or the impossible-to-shop-for relative, these gifts offer serious wow factor. From AI-powered smart home upgrades to the long-awaited next-gen Nintendo console, here are the top five tech-savvy gifts of 2025. 1.
How Monument Grills Is Redefining Outdoor Cooking For Everyone
The outdoor cooking market is crowded, competitive, and dominated by big names that have long equated quality with high price tags. But Romiya Welch, CEO of Monument Grills, is taking a different approach—one that challenges the status quo by asking a deceptively simple question: Why does a great grill have to be expensive, overbuilt, or overly complicated? “We compete by challenging the very premise of the high-end market,” says Welch.
How Hörmann Turned Field Data Into A Catalyst For Growth And Sustainability
When industrial leader Hörmann took the stage at the SAP Innovation Awards, the company demonstrated how a traditional manufacturer can transform its processes through innovative technologies. In a recent interview, Lennard Eichler, Head of Central Customer and Service Applications at Hörmann, explained how the company’s field sales teams now use AI-powered voice recognition to record and evaluate visit reports in real time.
Inside Pickleball’s Rise - And The Brand Shaping Its Next Chapter
Selkirk Sport is a leader in all things pickleball. Selkirk Sport Pickleball isn’t just America’s fastest-growing sport—it’s fast becoming a global phenomenon. But beyond its reputation as a fun, accessible pastime, deeper social and structural forces are fueling its momentum, says Rob Barnes, co-founder and co-CEO of Selkirk Sport, one of the sport’s leading equipment innovators.
Homegating Is The Next Big Play In Sports, Food, And Culture
The new tabletop grill from Bola Grills. Bola Grills As stadium ticket prices climb and home technology makes every living room feel like a front-row seat, a new tradition is rewriting the rules of game day: homegating. Equal parts culinary showcase, social gathering, and fan ritual, homegating fuses the communal spirit of a tailgate with the comfort of home.
Redefining People Experience And Innovation
In a world racing to harness the meteoric rise of artificial intelligence, one financial titan has deftly positioned itself at the vanguard of innovation. Standard Chartered, the banking group renowned for its global network, has clinched top honors at the prestigious SAP Innovation Awards -recognized specifically for AI Excellence and elevating the People Experience across its operations. Behind the accolade lies a sweeping strategic initiative, that leverages cutting-edge SAP solutions.
AHF's SAP-Powered Healthcare Revolution
In an age when data-driven decision-making separates leaders from laggards, the AIDS Healthcare Foundation (AHF)-the world's largest HIV/AIDS nonprofit-has taken a quantum leap into operational excellence. With its integration of SAP S/4HANA Cloud Public Edition and a suite of intelligent SAP solutions, AHF reengineered its financial architecture to fuel both speed and scale. This transformation has earned them the prestigious SAP Innovation Award 2025in the Cloud ERP Champion category.
PwC Wins SAP Innovation Award For AI-Driven Sustainability Reporting
Innovation ByTim Clark, Brand Contributor. for SAP BRANDVOICE Storytelling and expertise from marketers | Paid Program Aug 13, 2025, 10:30am EDT PwC has clinched a 2025 SAP Innovation Award, showcasing its bold leap forward with the CSRD.AI Manager—an AI-powered engine designed to transform how organizations approach sustainability reporting.
How Bosch Power Tools Is Re-Inventing Service With AI Agents
In a standout demonstration of AI-driven transformation, Bosch Power Tools recently claimed the Customer Experience category of the SAP Innovation Awards 2025, showcasing how cutting-edge technology can elevate service delivery and operational efficiency. With legacy routing systems bogged down by rigid manual rules, Bosch collaborated closely with SAP to deploy agentic Gen AI within SAP Service Cloud.
Bosch Digital’s AI Leap Earns SAP Innovation Award Nod
Bosch Digital is betting big on generative AI — and it’s already paying off. The company has been named a finalist in the SAP Innovation Awards 2025 for its sweeping use of artificial intelligence across its SAP landscape, supporting everything from invoice handling to user requests across more than 40 system instances.
How Gozney Built A $100 Million Brand Around Fire, Food And Connection
When Tom Gozney founded Gozney, he wasn’t just setting out to build better pizza ovens. He was on a mission to ignite a deeper connection between people, food, and fire — one forged in the crucible of his own personal journey. “I battled addiction for years,” Gozney shares candidly. “Cooking, particularly making pizza, became my sanctuary. But I quickly realized the options available for home cooks were frustratingly limited.
Cuisinart Outdoors Fires Up Growth-One Product Innovation At A Time
As more consumers embrace outdoor cooking as a lifestyle rather than a seasonal hobby, brands are under pressure to deliver high-performance products that balance innovation, versatility, and real-world functionality. One company leading this evolution is Cuisinart Outdoors, a division of the iconic kitchen appliance brand that’s redefining how and where we cook.
Opportunity In Africa: Growth Potential Abounds-With The Right Strategy
As Africa reshapes the global workforce and consumer landscape, companies must navigate an ecosystem dominated by small and informal businesses, early-stage talent, and less standardized regulatory systems. getty On paper, Africa presents a compelling case for investment.
Z Grills CEO Unveils Radical ‘Reward Crowdfunding’ Strategy
In a marketplace cluttered with promotional noise and fleeting brand loyalty,Z Grills is taking a radically different path—one that redefines what it means to do business with consumers. The company, best known for its high-performance wood pellet grills, is moving beyond the conventional sales model and launching what it calls a "Reward Crowdfunding" strategy.
Inside The Coming Quantum Crisis: Why CEOs Must Prepare For Q-Day Now
When John Parsons, CEO of AI-driven vehicle data company Click-Ins, talks about Q-Day—the hypothetical moment when quantum computers can crack today’s digital encryption—he doesn’t mince words. “What makes Q-Day so terrifying,” he says, “is that it could potentially mark the end of security as we know it.” In an age where businesses run on code and secrets travel across fiber optics, the idea that those secrets—whether government, corporate, or personal—could suddenly become public is chilling.
Reducing Plastic Waste, One Diaper At A Time
With 430 million tons of plastic waste generated annually and less than 10% of it recycled, the plastic crisis is out of control. Thankfully, HIRO Technologies is creating a new path forward, powered by an unlikely partner: fungi. HIRO recently launched the world’s first MycoDigestible Diapers (means “digested by fungi”), a first-of-its-kind product designed to break down in a landfill thanks to fungi-powered decomposition technology.
The X-Fire Pro From recteq Is A Scorching Hot Game Changer
Is there still room to innovate in the oversaturated outdoor cooking space? If you’re recteq, a fast-growing wood-fired grill brand, the answer is a resounding “yes.” The company recently announced the launch the X-Fire Pro which delivers the open lid cooking experience of a traditional gas grill, while also allowing grillers to cook classic low and slow recipes, all fueled by wood pellets. If you think you’ve heard it all before, think again.
Celebrating Bold Innovators in Challenging Times: Meet the SAP Innovation Award 2025 Finalists
The 12th annual SAP Innovation Awards arrive at a crucial moment where change isn’t politely coming in, it’s knocking down doors. Business leaders worldwide now face some of the toughest challenges: adapting to shifting geopolitical environments, diversifying supply chains, and making the leap to cleaner energy solutions. As chief sustainability and commercial officer, I’m watching these challenges unfold with urgency as we face the rising waters, raging fires, and heavy storms of today’s reality.
Weber’s New Spirit Grills Are Born From A Fiery Innovation Strategy
There’s no question the Covid pandemic made kingmakers out of many manufacturers that play in the outdoor cooking space. More people cooked at home, so naturally, demand for outdoor cooking appliances like griddles, grills, smokers and pizza ovens skyrocketed. That was then, this is now. Recent data suggests consumer demand and confidence are declining, hitting lows not seen in years, potentially signaling a slowdown in the economy.
Is Corporate Diplomacy The Key To Business Growth?
For companies ready to take their business to the next level of growth—the kind that launches them into new markets and revenue streams—it’s important to understand the ‘why’ behind that growth ambition and where corporate diplomacy fits in. This essential exercise in identifying inherent logic in a market and determining if that logic fits a company’s core competencies, is what many businesses fail to recognize, according to Joe C. Lopez, Managing Partner, Anchora Advisory.
Where’s The Beef? Tariffs Create Complexity For Protein Providers
It’s no secret that tariffs directly affect the price of imported goods, which can lead to higher consumer prices and alter trade dynamics and international relations. What may not be so apparent is how the protein industry would be hit particularly hard by the escalating tariff wars.
Keveri Cooks Up Unique Outdoor Cooking Experience
As the outdoor cooking space becomes more crowded and technologically advanced, it’s good to know some manufacturers are still dedicated to creating a unique experience for barbecue and grilling enthusiasts—without all the fuss. Enter Keveri Grills and their H1 multi-purpose charcoal oven, a sleek and simple outdoor cooker capable of low and slow smoking, scorching hot searing and everything in between. How did Keveri bring their unique vision to life?
SAP BrandVoice: Traeger Woodridge Fires Up Innovation With Affordability
As the leader in wood pellet grills, Traeger has a long history of developing innovative outdoor cooking experiences and then making that innovation as accessible as possible. Case in point: The Woodridge series, Traeger’s new lineup of wood pellet grills that come jam-packed with innovative features at a reasonable price.
SAP BrandVoice: AI Washing: How To Tell When You’re Being Taken Advantage Of
By Alan Stafford, SAP Insights Artificial Intelligence (AI) is the latest in a long line of buzzwords that have been applied to anything and everything in an effort to sell you things. AI has certainly proven its worth in many different applications; there’s no question that it istransforming business in ways good and bad. But how do you know when something is really taking advantage of this powerful technology, and when it’s you that’s being taken advantage of?
SAP BrandVoice: Outdoor Cooking Gift Guide: Smart Tech Tops The List
Despite inflationary headwinds, the outdoor cooking industry is heating up, anticipated to reach a scorching hot $46 billion by 2028, according to a recent report from . And with The National Retail Federation (NRF) estimating that total holiday spending in 2024 will be between $979.5 billion and $989 billion—a 2.5–3.5% increase from 2023—there’s a good chance outdoor cooking enthusiasts will have a lot to unwrap this gift giving season.
SAP BrandVoice: Learn How A Multinational Manufacturer Uses AI To Help Its Customers
By Andrea Diedichs, SAP News When Kaeser Kompressoren started on a journey to improve its data quality, little did it know that artificial intelligence (AI) would become a major game-changer for its business. With a workforce of around 8,000 and a global sales and services organization operating in more than 140 countries, Kaeser is one of the world’s leading manufacturers and providers of compressed air solutions and services.
SAP BrandVoice: Sustainable Seafood: Innovation At The Source Of Origin
Over the past few decades, the global demand for affordable, sustainable seafood has surged, raising costs within the supply chain. Seafood that was traditionally processed locally has become globalized and distributed to larger processing factories. This seismic shift has led to increased transportation costs, a higher carbon footprint due to more extended transport of frozen raw materials, and diminished freshness of ingredients.
SAP BrandVoice: At COP 29, Climate Action Requires Data-Driven Solutions
Pulling the international community together to address global climate issues is a Herculean task. Thankfully, the United Nations Climate Change Conference has been a continuous consortium of the brightest minds working together to create actionable steps toward building a greener and cleaner future.
SAP BrandVoice: AI Diamond Grading: A Cut Above For Building Trust
With a market value reaching more than $130 billion by 2032, growth in the diamond industry isn’t slowing down anytime soon. But with rapid growth comes additional challenges for diamond purveyors. Maintaining high customer satisfaction levels and trust requires new ways of doing business. That’s why industry leaders in diamond grading like GCAL by Sarine, are turning to Artificial Intelligence (AI) to remain competitive.
SAP BrandVoice: Will AI Chart A New Path For Brand Journalism? We’re About To Find Out.
Over the past few years, we’ve been inundated with warnings, predictions, and future-gazing platitudes about the transformative nature of Artificial Intelligence (AI). These visions of grandeur are rapidly becoming reality. As AI algorithms improve and use cases evolve from “nice to have” to “must have”, it’s abundantly clear how we work and play will fundamentally change—hopefully for the better.
SAP BrandVoice: Can AI Resuscitate Australia’s Labor Productivity?
One of the most common fears surrounding AI adoption is how quickly it will replace the jobs of humans. While this underlying fear gets a lot of airtime, it doesn’t hold much water when listening to economic experts like Dr. Stephen King, a Commissioner at the Australian Productivity Commission, who spoke at the recent SAP NOW event in Sydney.
Emirates and Dubai, each propels the other to greater heights
By Sir Tim Clark, President Emirates Airline The Emirates Group, under the leadership of His Highness Sheikh Ahmed bin Saeed Al Maktoum, is without a doubt one of the most successful aviation entities on the planet. Emirates is the world’s largest and most profitable all-international airline, and dnata is one of the biggest providers of air transport related services. With operations spanning six continents, we are an influential force in global air transport. Our meteoric rise is no accident.
SAP BrandVoice: AI Deepfakes: Have We Entered The Matrix?
By Alan Stafford, SAP Insights In 1999’s The Matrix, no one knows what’s real and what’s computer-generated, simulated reality. A quarter-century later, a flood of sophisticated deepfakes created with powerful generative AI-enabled applications are making it increasingly difficult—in real life—to tell what is genuine and what is phony. But tools do exist to help exert some control over AI.
SAP BrandVoice: How GenAI Boosts Productivity In The Construction Industry
By Michele Morgan, SAP The construction industry accounts for 14.2% of global GDP. But as other industries have steadily grown their productivity in the last few decades, construction productivity has been stuck in the mud. Between 1970 and 2020, as aggregate productivity for the U.S. economy doubled, labor productivity in the U.S. construction sector declined an average of 1% a year. Some estimates put this at $30 billion to $40 billion in losses. Meanwhile, schedule and cost overruns are the norm.
SAP BrandVoice: The Future Of Packaging: 4 Ways Businesses Unwrap Opportunities
By David Jonker and Stephen Jamieson, SAP Modern-day packaging is a benefit and a burden. Without it, medicine, food and countless other products would be unavailable for mass consumption. At the same time, waste from packaging has given rise to one of the biggest environmental crises of our time. Over 400 million metric tons of plastic was produced in 2022.
SAP BrandVoice: Z Grills “Buy 1, Get 10” Offers Lifetime Grilling Experience
As the old saying goes, “there’s no such thing as a free lunch” but in the competitive world of outdoor cooking there is such a thing as a free grill. And if you take advantage of Z Grills“Buy 1, Get 10” program, you could receive many free pellet grills. On the surface, it sounds too good to be true and perhaps a money-losing proposition for Z Grills. But digging deeper into the details, it looks like a win-win for both the manufacturer and its growing customer base.
SAP BrandVoice: Enabling Young Innovators In The Fight Against Air Pollution
By Selina Henn, Strategy and Operations, Corporate Social Responsibility, SAP Young people from Manhattan to Mongolia are leveraging technology to address issues of climate change. Those most impacted are also the most incentivized to do somethingabout it. Over 1 billion children — half of all children globally — are at an “extremely high risk” due to the impacts of climate change.
SAP BrandVoice: “Yes, Chef” Serves Up AI Innovation For Foodservice Industry
How big is the foodservice industry? It’s one of the largest in the U.S., with packaged food and drink worth over a staggering $1 trillion. Surprisingly, this massive sector moves slowly when it comes to adopting new technology. For 25-year food industry vet Mani Kulasooriya, Co-Founder & CEO of Cut+Dry, the slow pace of adoption is an opportunity to help digitize the entire food supply chain while introducing new innovations powered by AI.
SAP BrandVoice: Learn How Drones Help This Sustainable Packaging Company Manage Inventory
In today’s world of rampant greenwashing, it’s a revelation to come across a company as innovative and forward-thinking as UK-based Mondi Group. As a global leader in packaging and paper, Mondi operates across the entire packaging and paper value chain, from managing sustainable working forests to creating innovative solutions that can be re-used, recycled, or composted.
SAP BrandVoice: AI Hype Vs. Reality: Industry Leaders Jump In, One Step At A Time
As the world grapples with the never-ending hype-cycle surrounding Artificial Intelligence (AI) it’s all too easy for businesses to miscalculate what’s really needed to take the first step in their AI journey. That’s why it’s critical for organizations to understand their capabilities and limitations first, before implementing AI.
SAP BrandVoice: Welcome To The Space Economy: From Vision To Launch At Lightspeed Original
By Eugene de Klerk, Senior Solution Specialist – Aerospace & Defense, SAP When people talk about space, they often think about satellites, the International Space Station, and rockets reaching the moon and, eventually, Mars. But, as this year’s Space Symposium proved, there’s so much more to the space industry. It’s fascinating to see so many private-venture companies and startups come together to develop a vast array of innovations so rapidly. And the investment in all this activity?
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Tim
Contact Tim, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack