Tim Cross

Back in February, European broadcasting rivals RTL Group and ProSiebenSat.1 announced a new partnership which will bring together their ad tech businesses, Smartclip and Virtual Minds respectively, creating a new combined offering for advertisers. The two said that creating a scaled ad tech proposition tailored to the European market would provide a significant boost to European broadcasters’ ad revenues.

Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset – one which won’t involve the complete sunsetting of third-party cookies. Google’s initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry. Marketers and publishers alike rushed to build targeting and measurement capabilities which work without third-party cookies, putting much greater emphasis on first-party data.

In this week’s Week in Review: Peter Naylor leaves Netflix, positive news for UK marketing budgets, and WBD considers splitting up its business. Top Stories Netflix Ads Membership Continues to Rise, but Peter Naylor Departs Netflix added eight million subscribers overall in Q2, the company reported in its financial results this week, taking total global subscriptions up to 277 million.