Timeyin Mammah

Deal Type:Brand Ambassador / Campaign Partnership ("Carded by Cristo") Announced:June 16, 2026 Cristo Fernández reunites with Tequila Cazadores for a second summer, fronting "Carded by Cristo," timed to the 2026 FIFA World Cup. The campaign flips fútbol's yellow/red card system into "Real Fan Cards", personality archetypes paired with matching CAZADORES cocktails. The deal brokered by Jacob Berne of Gersh and Michelle Overall of M Booth; announced June 16, 2026.

Celebrity Name:Peyton List, Yonna Jay Deal Type:Brand Campaign Announced:June 15, 2026 Peyton List fronts "What the h.e.l.f.?", the debut campaign for e.l.f. Hair, the brand's first-ever foray into haircare, launching with six prestige-quality products at accessible price points. The campaign, created by agency Tombras and co-starring TikTok creator Yonna Jay and a Bigfoot character played by Robert Strange, blends absurd humor with self-expression to introduce the new line.

Celebrity Name:Lamine Yamal Deal Type:Global Brand Ambassadorship / Campaign Feature Announced:June 10, 2026 American Eagle has launched "Ready for the World," its first campaign with Lamine Yamal, timed to drop the day before FIFA World Cup 2026 kicked off. The partnership is a five-year global ambassadorship, American Eagle's first-ever multi-year deal, covering multiple campaigns and limited-edition product collaborations.