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Articles by Timothy Baler
Brian Benstock: How Paragon Honda Uses Technology to Properly Serve Their Market | Why Dealerships Should Consistently Train Their Staff
How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is ready to be picked up from your service department? Well, that day is here for Brian Benstock, Vice President add General Manager of Paragon Honda who’s group has developed this exciting new technology.
Five No’s Before They Go
As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember. Access all of our tips, not only from Paul, but our other trainers 24/7 on demand, right here on CBTNews.com. Bringing you a tip today that I want you to think about throughout your day. You know, when people are buying products that are $10,000 up, 80% of all transactions occur on the 5th request to buy.
Sales Events – Are They Losing Their Purpose?
With the coming of spring, dealerships around the country will be sprucing up their showrooms and getting that lot full of cars to sparkle once again. In hopes of shaking off the winter doldrums and putting some spark into their sales staff, many of them will also be hosting those customer-enticing sales events that have the promise of jumping their sales numbers and ramping up their visibility in their communities.
What Dealerships Need to Do to Attract the Next Generation of Workers
Baby Boomers are retiring and Gen X-ers in the workforce have past their peak. According to a Pew Research study, Millennials now make up the largest segment of the labor force. It’s true across all industries, including the retail automotive sector. But the Bureau of Labor Statistics shows that the number of people employed in the retail automotive industry is declining. There are more ‘Boomers retiring than there are new hires onboarding.
Exclusive Interview: Finbarr O'Neill discusses the future of car business, new technology, path to purchase, and his plans after J.D. Power
CBT Automotive Network is a highly targeted, multi-media platform for retail automotive executives and managers. With digital channels including a daily newscast, informative website, daily eNewsletters, monthly digital magazine, webinar services and 9 network shows hosted by the industry’s top trainers and thought leaders, CBT is the “go to” source for dealership staff from the showroom to the service bay.
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