"Nintendo and the Switch are really punk." Those are the words from the industry's most-recognized punk (or post-punk) video game developer: Goichi Suda. He told me his perspective on Nintendo and its newest piece of hardware — the Switch — when I sat down to ask him about his own image as the "punk rock" developer of games. But, really? Nintendo? The guys with their Marios and their Pikachus? Punk? Apparently. "Nintendo have been making consoles for years," Suda said.
Nintendo has one of the most dedicated fan followings out there. While that often means there's a whole community of gamers singing its praises, it also often results in crowds of those same gamers angrily rallying together to decry some of its more questionable business decisions. Go on any online forum and you'll see it: Tons of people questioning Nintendo's sanity. Why, Nintendo, why??
Goichi Suda, more affectionately known as Suda51, has a reputation. It took root after his 2005 cult hit, Killer7, took off in the US — his first game to launch outside of Japan. You took control of seven assassins as you stylishly explored (and killed your way through) Suda’s fictional setting that highlighted political tensions between the US and Japan. It looked like creepy anime, read flippantly, and played like a fever dream. It was a weird one, to be sure, and it wasn’t for everyone.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".