Whoever sat behind you in homeroom became your best friend by virtue of sharing last-name first letters. You hung out with the kid down the block 'cause they had whatever Nintendo or Sega system you weren’t allowed to have. You’d bond over shared taste in music or humor. Not so easy anymore, is it?
No. No one was surprised that Red Dead Redemption II already looks stunning. The latest trailer from Rockstar Games is mostly a series of shiny cut scenes, laying out the first few details of the story as we know them. As Rockstar frames it, it tells "the story of outlaw Arthur Morgan and the Van Der Linde gang as they rob, fight and steal their way across the vast and rugged heart of America in order to survive."
"Nintendo and the Switch are really punk." Those are the words from the industry's most-recognized punk (or post-punk) video game developer: Goichi Suda. He told me his perspective on Nintendo and its newest piece of hardware — the Switch — when I sat down to ask him about his own image as the "punk rock" developer of games. But, really? Nintendo? The guys with their Marios and their Pikachus? Punk? Apparently. "Nintendo have been making consoles for years," Suda said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".