Tina Brown, founder and CEO of Tina Brown Live Media, brings the Women in the World Summit to Toronto on Sept. 11. Canadian feminist friends tell me not to fall into the trap of Justin-mania when we in the U.S. look wistfully north across the border. Yes, we know gender parity in Prime Minister Trudeau's cabinet doesn't solve daycare problems; that women may be on equal footing there, but are still underrepresented in Parliament.
One of the many things that makes me proud of Women in the World is the platform we have created to elevate the voices of women and their ideas. When I first met Kavita Shukla in 2013 and honored her on our stage as a Toyota Mother of Invention award recipient, she had no funding, no experience and no resources. But her invention was so incredible, with so much potential to dramatically improve lives around the world, that her product immediately took off. Shukla invented FreshPaper.
Those who hear Dan Rather speak often say that he is one of the most extraordinary communicators of our time. With more than 60 years spent chronicling our world and nation, few can match the authority, experience, and perspective that the famed newsman brings to almost any subject.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".