Mulling media and marketing trends that inform the zeitgeist October 8, 2025 8:00 am You don’t have to be a character on crime drama Black Rabbit, rom-com Too Much or Emmy darling The Studio to be steeped in illicit drugs. Apparently, everybody’s doing blow these days–it’s the fastest-growing illegal substance in the world. And leading the way, “America Loves Cocaine Again,” says the Wall Street Journal, tracking a 154 percent surge in the Western U.S. alone in recent years.