Todd Hensley

When Jon Loba made the move to Broken Bow, independent labels weren't considered "in the game." But the kid raised in Southern California and on a Michigan dairy farm liked the idea of coloring outside the lines and calibrating to see small wins as real victories. Through his passion for music and work ethic, he took the indie and created a label group that stands toe-to-toe with any of the majors, leading to his being named BMG president of frontline recordings, North America.

When Jon Loba made the move to Broken Bow, independent labels weren't considered "in the game." But the kid raised in Southern California and on a Michigan dairy farm liked the idea of coloring outside the lines and calibrating to see small wins as real victories. Through his passion for music and work ethic, he took the indie and created a label group that stands toe -to-toe with any of the majors, leading to his being named BMG president of frontline recordings, North America.

CAA Music boss Rob Light is back in 24/7 mode as he and his team navigate the reopening. We asked him to assess the current landscape but also reflect on the lessons and epiphanies of the pandemic. Despite the live drought, the agency was anything but idle during quarantine, pushing the creative envelope in search of new opportunities. The company’s Music Brand Partnerships team closed hundreds of deals amid the shutdown, including Jennifer Lopez with Coach and Cardi B with Balenciaga.