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Articles by Todd Saunders
People making a difference 2024
Floor Covering News’ annual “People making a difference” special section is a tribute to those in the flooring industry who go about their daily business lives striving to make a positive impact. This year’s list represents all facets of the flooring industry—manufacturing, distribution, retail and installation. Some are well-known executives, names familiar to flooring industry observers; others are more of the unsung hero variety, albeit people who step up in their roles.
Ways to Build a Digital Foundation
Creating a digital foundation is essential for hardwood flooring professionals looking to thrive in today’s market and digital landscape. The following is a comprehensive guide on how all wood flooring retailers can leverage digital tools and strategies to enhance their operations, customer engagement, and profitability. The first step in building a digital foundation is having a professional website. Think of the website as your online showroom.
5 Ways to Generate More Leads in 2021
Photo courtesy of Getty Images © After the longest-seeming year in history, 2021 finally arrived. That means new products, new budgets, and most importantly, new goals. And this year, one goal seems to be on everyone’s mind: growth. In fact, when we polled our flooring partners across the country, more than 70 percent of them told us that their #1 goal for 2021 is to grow their flooring business.
State of the Flooring Industry: 2020 End-of-Year Report
The flooring industry, like the rest of the world, experienced some significant ups and downs in 2020. But when the pandemic started, we at Broadlume analyzed consumer trends and made an outspoken prediction—that shutdowns and stay-at-home orders would actually increase flooring sales by leading to pent-up consumer demand. In fact, all the way back in March, we went so far as to say that for flooring dealers, the best was yet to come.
* * * COVID-19 Disinfection Services * * * - Massapequa, NY Patch
This post was contributed by a community member. The views expressed here are the author's own.
Coming Back Home: Illusuak Cultural Centre, Nain, Labrador
The curved form of the Illusuak Cultural Centre is an homage to the temporary sod houses traditionally constructed by the Labrador Inuit.
Four Ways For B2B Brands To Crush It On YouTube
YouTube: the platform where B2B marketers seem to get it all wrong. Whether it’s outdated memes or millennial trends, video marketing seems to always be a step behind. Dabbing while singing Gangnam Style will only buy you a one-way ticket to /r/fellowkids. But there’s a reason for that. Traditional production includes lights, expensive cameras and lenses, sound engineering, scripts, take 1, take 10, editing and finally, actually marketing your video.
Power up your B2B remarketing campaigns with 4 killer tricks
We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But milk is expensive, so the last thing you want to do is to let it go to waste… just like your ad budget. Perfecting AdWords strategies takes testing, patience and practice to maximize the number of people who stay in your marketing funnel. Remarketing is one way to do just that.
The eerie future of AdWords targeting
“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time to ask: What’s next? What will be the new norm of 2026?
3 free AdWords testing tools to adopt today
As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: Since AdWords and other PPC platforms are auction marketplaces, or “pay to play” channels, more players means more money needed to play.
6 AdWords strategies businesses can use to make love, not war on Valentine's Day
If you’ve visited any local pharmacy recently, you have a pretty good idea of what holiday is coming up. Yup, that one with the hearts, chocolates, flowers and teddy bears. It’s not Christmas or New Year’s, but Valentine’s Day is a huge opportunity for all businesses, not just flower delivery and giant teddy bear manufacturers. There’s just as much opportunity to optimize your return on investment (ROI) improvements if you know the right strategies.
Supercharge your email marketing with Google AdWords
The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to email marketing service MailChimp, the average email open rate across industries is below 25 percent, with a click rate of 2 to 3 percent.
Supercharge your email marketing with Google AdWords
The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to email marketing service MailChimp, the average email open rate across industries is below 25 percent, with a click rate of 2 to 3 percent.
3 last-minute Google Shopping tricks to level up your account for the holidays
We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!) Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season. Unlike Search and Display, Shopping doesn’t give advertisers a ton of control over when ads will show and how much to pay.
3 last-minute Google Shopping tricks to level up your account for the holidays
We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!) Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season. Unlike Search and Display, Shopping doesn’t give advertisers a ton of control over when ads will show and how much to pay.
The YouTube Ads perk you didn't know existed
It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of all internet users around the world.
The Four Most Popular Myths About Paid Advertising: Debunked
Is paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can slay. I saw this time and time again during my time at Google. It’s a big reason why my co-founder and I decided to start AdHawk in the first place.
5 non-traditional skills to look for in a PPC account manager
Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual job — PPC, AdWords, Facebook Ads, online ad design, interactive ad copywriting and so on. So, when you’re looking for new talent, unless you want to do the training yourself, you need to find candidates with prior experience.
Got amazing content but no leads? 5 ways to rethink your paid strategy
In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes for SEO optimization, keyword targeting, and a strategic call-to-action to generate leads. Maybe you even outsource the design to take it to the next level.
5 successful B2B AdWords best practices for any company
AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. Homing in on the keywords that work for you is the single most important step for running profitable advertising for your company.
5 successful B2B AdWords best practices for any company
AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. Homing in on the keywords that work for you is the single most important step for running profitable advertising for your company.
3 free AdWords testing tools to adopt today
As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: Since AdWords and other PPC platforms are auction marketplaces, or “pay to play” channels, more players means more money needed to play.
In Alberta foothills, a plan to build an enclave of world-class architecture
A 750-square foot home in the foothills of Alberta is attracting international attention as an exemplary piece of architecture. The Rock House was designed by Seattle-based James Cutler of Cutler Anderson Architects as the design benchmark in a unique new community, Carraig Ridge, located between Cochrane and Canmore.
The eerie future of AdWords targeting
“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time to ask: What’s next? What will be the new norm of 2026?
Search Engine Land
We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work with AdWords, but how we utilize it differs from advertiser to advertiser. The most successful advertisers, like the most successful people, are those who utilize existing resources in the most effective way. In AdWords, there are mountains of hidden data gems that require a bit of elbow grease and strategic campaign structuring to uncover.
The way-too-early AdWords holiday testing guide
I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect audience and lay the tracks for a relaxing holiday. The beginning of Q4 is less than six weeks away, which means you have just enough time to properly test, adjust, optimize and master new AdWords features before you start ramping up for the holidays. According to Google, one out of four shoppers will start their holiday shopping in October.
5 annoying AdWords bugs only the pros know
Love it or hate it, you’re here because Google AdWords is an important part of your business — and maybe even your day-to-day life. And if you’re like me, there are some things about AdWords that drive you crazy. In order to move efficiently and surface meaningful data, you need to be a pro, a robot, a magician or all of the above. I love Google AdWords. But these five things have got to change in Google’s new dashboard design coming later this year.
The right way to get dynamic with Google AdWords
To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the years — from Gmail Ads late last year to extended display networks, ad extensions and reporting — but they hadn’t made all these options easier to use or more efficient to set up.
Growth Comes from Innovation
Most Popular ( 1-4 of 8 ) Todd Saunders, VP of IT, Turning Stone Resort Casino | Wednesday, 15 June 2016, 09:00 IST Growth comes from innovation–and in the service industry, innovation is best driven by the people you know best-your customers. These individuals can be your organization’s most critical innovation asset-they have already invested in your company, know your systems–and have a wish list they would love to see fulfilled that could make your business better.
3 Google AdWords hacks to drive high-quality leads
You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s something you didn’t know, beware of the spoiler to follow: Google AdWords can be an important tool for scaling your business. The problem for most advertisers is that AdWords can be expensive. Every dollar you spend paying for clicks is a dollar you can’t allocate to other areas of your business, so it’s vital to make each one count.
What Kobe Bryant can teach you about succeeding with AdWords
April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career will most likely be remembered for three things: the contents of his trophy case, the rings on his fingers and the color of his jersey. His achievements should be applauded, but it’s important to keep in mind what it took for him to reach “legend” status. He became an all-star on the court by giving everything he had to the game of basketball.
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