The game: The Eagles dominated the Chiefs to win 40-22 and take home their first Super Bowl since 2018. The halftime show: Kendrick Lamar performed his hit "Not Like Us" and declared himself the winner in his feud with Drake. The ads: The stars were out, with celebrities featuring prominently in the ads. Brands were shelling out as much as $8 million for a 30-second spot, a new record for the most expensive real estate on TV.