THERE WAS a time when only hunting and National Hunt racing were truly active at this time of year and the rest of the equestrian community braced itself for the winter months ahead, longing for daylight to start lengthening again. It is the latter which is the killer for most of us and not the weather, but neither seems to affect a growing number of modern equestrians who remain competitively active throughout 12 months of the year.
Among the many champions which emerged from this year’s Horse of the Year Show, it was one of the youngest, Young Lochinvar, which attracted much attention. Oozing quality, with the most beautiful almost pony-like head, huge front, long, low sweeping action and manners to burn, he is the epitome of the park hack.
A trip last weekend to Falkirk’s Helix Park, home of The Kelpies, would certainly have scorched any suggestion that the general public has little or no interest in horses as thousands flocked to the venue to learn a little bit more about Scotland’s equine heritage. Titled ‘Horsepower’, it was funded as part of Event ‘Scotland’s Year of history, heritage and archaeology’ and made possible by a great many volunteers who helped make the day both a safe and enjoyable one for the visitors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".