Tom Shivers

“Everything has completely changed, Tom.” Sitting in his old wooden house on a mountainside near Sibebe Rock, Eswatini, Warren lit his gas stove to boil water for two cups of tea. I mistakenly added salt to mine; he laughed and poured another. As a boy, Warren remembers bathing in the mountain streams and running naked in the warm rains of the Swazi summertime. This summer, however, was different. The rains were heavier, the ground saturated, jerseys were worn and heaters were switched on.

Building trust with prospects is a normal part of a good sales person’s job; shouldn’t it be normal for marketers as well? Regardless of how a prospect found your biz, positive results depend on qualified prospects who are in the process of making a buy decision. Take Otis, for example, Otis is an entrepreneur whose ecommerce business is faced with a marketing challenge.

Podcast Transcript Josh Penfold is founder of Pro Telecom Supply and founder of Goose, and he’s a B2B ecommerce leader. And the topic we’re talking about today is, if a recession is coming, what do buyers or companies need now more than ever? So, thanks for being here, Josh, and tell us a little more about what you do. Hi, Tom. So, yes, I’m glad to be here on your podcast.