For most journalists working in Britain today and certainly, I would venture, all broadcasters, there has never been a subject like Brexit. Most of us think of what we do as something akin to being a football referee: attempting to call out the political fouls — from lies, to spin to arguments ill-supported by any kind of fact — in the face of players and fans who like nothing better than to question the ref’s integrity. If that has always been true, it’s got worse with Brexit.
It’s funny the things you remember in a journalistic life and why. When I think about modern politics, two particular stories often come to mind. The first was from the night of the seven-way TV debate just before the 2015 election. I was sitting next to a friend who had better remain nameless but who has nothing to do with either politics or journalism. As I immersed myself in the social media frenzy surrounding the first 20 minutes of the discussion, she leant forward twice.
It is often said that when it comes to elections, the British public always gets it right. And if you look back, it’s an argument that is hard to fault. We didn’t entirely trust Neil Kinnock in 1992, were fed-up to the back teeth with the Tories in 1997 and couldn’t bear to contemplate them again until 2010, when we weren’t quite convinced by David Cameron and so ended up with a coalition.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".