Tonya McKenzie on Muck Rack

Tonya McKenzie

(She/Her)
California, Los Angeles, Redondo Beach
As seen in: Leaders & Learners, a Sand and Shores Production, PR Lunch Hour, LinkedIn, Authority Magazine, Los Angeles Times, Yahoo Finance, Barnes and Noble, Fortune, Nasdaq, Black Enterprise, EURweb, PRLog and
Covers:  Public Relations, Media, California News, Sports & Updates, Youth, Black Culture
💻 PR Strategist | Sports Media Pro 💼 Founder @SandAndShores 👩🏽‍⚖️ LA County Commissioner | ΖΦΒ 💙 🖤 SportsMom 📩 DM for pitching, media + visibility 📈

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Tonya McKenzie’s Biography

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Tonya McKenzie is the founder of Sand & Shores, a public relations and media relations consulting firm. She is a multi-media journalist and host of Leaders & Learners Podcast.

She is an international speaker, a Los Angeles County Commissioner, and a public relations expert specializing in storytelling, building community, and increasing brand awareness. She uses 30 years of public relations experience and marketing strategies to help businesses and organizations improve their leads, profits, …

Tonya McKenzie’s Journalist Portfolio

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The Rise of Women Changing the Game in Sports Media

The Rise of Women Changing the Game in Sports Media

There's a shift happening in sports media, and no, it's not just more TikTok highlight reels or Twitter finge…

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Tamala Lewis Is Building the Table: Shaping Culture, Community, and Legacy in Los Angeles

Tamala Lewis Is Building the Table: Shaping Culture, Community, and Legacy in Los Angeles

Tamala Lewis doesn't just have a seat at the table, she is designing and building new ones, making sure the w…

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Interview: Author/Civil Rights Attorney Areva Martin - Urban Magazine

Interview: Author/Civil Rights Attorney Areva Martin - Urban Magazine

For Women's History Month, we caught up with Areva Martin to see what she has been up to. You often see this …

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Parents financially supporting their adult children are ruining their retirements and raiding the...

Parents financially supporting their adult children are ruining their retirements and raiding the...

Not only is it delaying the financial milestones of parents, but some believe they've accidentally set their …

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Crude emails reveal nasty side of a California beach city's crusade to halt growth

Crude emails reveal nasty side of a California beach city's crusade to halt growth

Bill Brand, the mayor of Redondo Beach, has amassed power on a slow-growth platform. Now, a series of emails …

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Mom Stole My Identity

Mom Stole My Identity

When parents say they would do anything for their children, financial fraud isn't the first thing that spring…

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Articles

The Rise of Women Changing the Game in Sports Media

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By Tonya McKenzie
| footballissexy.com
There’s a shift happening in sports media, and no, it’s not just more TikTok highlight reels or Twitter fingers in the comment section. A new crop of bold, brilliant, and unapologetically feminine sports content creators are running point, calling plays, and giving the game a glow-up. These women aren’t asking for a seat at the table—they’re building their own platforms, bringing fresh perspectives, fan-girl energy, and no-nonsense analysis to every play, pitch, and press conference.
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Nickel Boys - Sand & Shores

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By Tonya McKenzie
| sandandshores.com
Orion Pictures presents Nickel Boys. A Plan B Entertainment | Anonymous Content | Louverture Films production Only in Select Theaters October 25 Elwood Curtis’s college dream shatters alongside a two-lane Florida highway. Bearing the brunt of an innocent misstep, he’s sentenced to the netherworld of Nickel Academy, a brutal reformatory sunk deep in the Jim Crow South. He encounters another ward, the seen-it-all Turner.
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5 Media Relations Lessons That You Can Get From Kendrick Lamar’s Pop-Out Juneteenth Concert

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By Tonya McKenzie
| sandandshores.com
Kendrick Lamar’s surprise Juneteenth concert offers several valuable lessons in media relations, demonstrating the power of strategic public relations, cultural relevance, and community engagement. And we cannot forget about timing. Timing is everything. If you missed it live and did not catch it on Amazon Prime Video and Twitch simultaneously, you can read l about it on Wikipedia.
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Interview

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What was your first job as a journalist?

I had to write emotional stories about members for our annual report for the YMCA.

Have you ever used a typewriter?

I have used a typewriter, changed the ribbon and had tons of whiteout to fix my mistakes.

How is social media changing news?

Many times, people are spreading the news as it happens through social media. The news can take their cues from trending social media topics.
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