Tools . .

Which of the newest products did your colleagues invest in last year? And what overall brands made the biggest impact? We tapped prior-year sales data from our publisher, Benco Dental, to reveal some key insights. Benco Dental’s data scientists separately analyze the sales of products introduced to our portfolio strictly within the last three years to track the early adoption rate of new items in relation to overall sales.

British celebrity cosmetic dentist Dr. Jana Denzel took a highly unorthodox path to the pinnacle. But his advice for younger doctors looking to build a brand alongside their career is resonant to all. BY GIA MAZUR MERWINE. PHOTOGRAPHS COURTESY OF DR. JANA DENZEL MILLIONS WATCHED when Dr. Jana Denzel abruptly left the British version of The Apprentice in February 2025—a dramatic midseason exit that became instant tabloid chum for the show’s passionate fans.

THE NEW ECONOMICS OF PRODUCT DEVELOPMENT There’s little question that tariffs have spurred price increases, but dental professionals say the effects on product development—and tech adoption—might still be far subtler than the broader economic alarms suggest.