Tracey Brown

Rare Beauty’s second fragrance campaign transforms perfume into a symbol of hope, confidence, and fresh starts—brought to life by Selena Gomez in a beautifully cinematic film. Beauty Buzz Some beauty campaigns sell a product. Others tell a story. Rare Beauty’s Rare Beginnings does both. Starring founder Selena Gomez, the campaign explores the idea that fragrance can become part of our most meaningful memories—a reminder that every new beginning deserves its own signature scent.

By Tracey Brown Editor-in-Chief, Blinging Beauty New serum from Kiehl’s uses patented collagen technology to visibly plump, firm, and smooth skin—including concerns associated with GLP-1-related volume loss. KIEHL’S Power Plump 1CC Collashot Kiehl’s is taking collagen skincare in an exciting new direction with the launch of Power Plump 1CC Collashot™ Serum, an innovative treatment formulated to visibly restore skin’s bounce, firmness, and youthful-looking volume.

If you’ve been waiting to try APRILSKIN, now’s the time. The K-beauty favorite is offering up to 60% off its bestselling skincare during Amazon’s Best Deals event, including its viral Calendula Peel-Off Mask, brightening TXA collection, cleansing balm, and more. ✨ Jump to a Category Toggle Why You’ll Love This Sale K-beauty brand APRILSKIN, the sister brand to medicube, is known for ingredient-focused skincare, clinically tested formulas, and social media favorites that deliver visible results.