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Tracy Schuhmacher on Muck Rack

Tracy Schuhmacher

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Rochester
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Food & drink reporter from the Rochester NY @DandC and proud chair of @rocnewsguild.

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Articles

How a Penfield artist's dream job helped launch a new $36,000 Scotch

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By Tracy Schuhmacher Verified
| Rochester Institute of Technology (RIT)
The project that would upend their lives for years arrived via email. In March of 2023, an agency reached out to ceramic artist Peter Pincus about the potential opportunity to design and make art pieces that would be the part of the launch of a rare and expensive new whiskey. The project was confidential and he had to sign a nondisclosure agreement to learn who was behind it.
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Rochester-based Constellation Brands acquires hard sports drink brand

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By Tracy Schuhmacher Verified
| Aol Verified
Constellation Brands Inc., headquartered in downtown Rochester, has acquired SpikedAde, a brand of hard sports drinks that combines sports drink flavors with a vodka base. The noncarbonated canned beverages come in flavors including Electric Blue, Electric Red, Electric Green and Electric Orange. Each contains zero sugar, 100 calories and 3 grams of carbohydrates and is gluten-free.
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Cozy Finger Lakes eatery serves hearty homemade breakfasts and lunches

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By Tracy Schuhmacher Verified
| ithaca Journal Verified
Updated Oct. 9, 2026, 9:47 a.m. ET When you walk into the cozy Finger Lakes restaurant called Here, a chalkboard sign over the counter pretty much sums up the ethos: "Welcome! You made it from way over there to here. Everything is housemade (even the hot sauces, breads, hot cocoa mix, et al). Relax, grab some local cawf and eat deliciously." The almost three-year-old restaurant is the creation of Jen Irwin and Stan Walton, life partners for the past 35 years.
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