Tricia Bisoux

Creativity is not the result of a rare flash of genius but a process anyone can practice. It arises from careful observation and can build on ideas that already exist. Too often, people start brainstorming too early in the idea-generation process, when they should first survey the landscape of existing solutions to direct their thought processes more effectively.

AACSB’s 2025 State of Business Education Report highlights the challenges shaping business programs, from rising financial pressures to shifting student expectations. The report points to geopolitical disruptions and political uncertainty as trends that are affecting student mobility and forcing schools to rethink their recruitment, retention, and program delivery strategies.

Unless we work to counter our inherent biases, argues Cezary Pietrasik, AI might work to compound human errors rather than to correct them. Business schools can either amplify or counteract human bias, depending on whether they prioritize intellectual humility, dissent, and evidence-based thinking through their leadership and curricula. As AI systems shape more business decisions, students must learn to recognize assumptions and blind spots that could lead to harmful algorithmic outputs.