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Trishla Ostwal on Muck Rack

Trishla Ostwal

Verified
(She/Her)
  • AI and Technology Reporter, Adweek
New York
As seen in: Adweek, Medium, MSN, Yahoo Entertainment, Yahoo Finance, AgencySpy, Flipboard, Yahoo Sports, The Epoch Times, Yahoo, Science News and
Covers:  Policy, privacy, & regulation.
covering AI for @adweek • DM me off-the-record • Signal: @ trishla.07 (no pitches) • @ColumbiaJourn alum

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Trishla Ostwal’s Journalist Portfolio

NYC Taxi Drivers Vow to Continue Protesting Against Medallion Relief Plan

NYC Taxi Drivers Vow to Continue Protesting Against Medallion Relief Plan

Saying they are drowning in debt, the Yellow Cab drivers of New York have taken to the streets outside City H…

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How catching birds bare-handed may hint at Neandertals' hunting tactics

How catching birds bare-handed may hint at Neandertals' hunting tactics

Juan Negro crouched in the shadows just outside a cave, wearing his headlamp. For a brief moment, he wasn't a…

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How RAD Is The Next Mayor of New York City?

How RAD Is The Next Mayor of New York City?

With the upcoming primary election in June, New York City mayoral candidates put forth their plans to better …

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"No Amount of Lead in Our Children's Bloodstream is Safe": City Council Votes to Strengthen Lead....

"No Amount of Lead in Our Children's Bloodstream is Safe": City Council Votes to Strengthen Lead....

The New York City council voted unanimously in March to reinforce and strengthen the existing New York City c…

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How these sea-loving mangroves ended up far from the coast

How these sea-loving mangroves ended up far from the coast

Warming more than 100,000 years ago raised sea levels and displaced the plants far inland.

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Alone, Aged, And To Be Evicted

Alone, Aged, And To Be Evicted

Carmen Rodriguez, a resident of a NYCHA building that transitioned to private ownership under the Rental Assi…

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Articles

Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec

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By Trishla Ostwal Verified
| Adweek Verified
The $1.3 billion startup named the former Braze and McCann exec to the newly created role The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Higgsfield, the San Francisco-based startup that makes tools to create AI videos, named Mariam Asmar as its first head of B2B marketing on Wednesday, the company shared with ADWEEK exclusively.
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AI Slop Is Fooling Advertisers' Verification Tools

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By Trishla Ostwal Verified
| Adweek Verified
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. AI-generated content—cheap, mass-produced pages built primarily to harvest ad dollars, known as slop—is passing quality checks advertisers have relied on to avoid junk inventory, according to a report published Tuesday by Trustworthy Accountability Group (TAG), the Association of National Advertisers (ANA), and data partner Fiducia.
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Tracksuit acquires AI brand-monitoring startup Hall

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By Trishla Ostwal Verified
| MSN Verified
Trishla Ostwal Brand tracking startup Tracksuit has acquired Hall, a Sydney based startup that measures how brands appear in responses from AI assistants, the company announced on Monday. Terms of the acquisition weren't disclosed. The deal adds AI-monitoring capability to Tracksuit's existing business of surveying consumer sentiment for brands including Unilever and Pfizer.
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