Tyler Clayton

No matter how much you accomplish, there’s always that voice in the back of your head going, “You shouldn’t be doing this. You’re not qualified. Please sit down!”  Ah, yes. It’s the voice of  imposter syndrome. Eva Benefield knows all about this struggle. Her name might not sound familiar, but she’s had her share of tragedies and, for a period of time, her name was a headline. Eva Benefield lost her mother when she was 14 from a heart attack.

Ethan McMahon was 18 when he brought home an Australian Shepherd-Border Collie mix puppy, named him Bubbles and sent him to a local training facility to get the proper, hands-on training all dogs deserve. Unfortunately for Bubbles, his time with the trainers was cut short. He came back home early because he cried all night long at the facility, and nothing the team did was helping to curb his puppy antics.

People are craving connection. Most businesses, however, still treat it like a garnish. You’ve probably built an audience. A list. A feed. A product with a “community” tucked into the experience. Here’s the thing though: An audience watches you. A movement watches each other.