Tyler Koenig

Our team works hard to continuously improve our platform for the creators, brands and marketplaces using Pinata for their projects. We thought it'd be great to share what they've been up to. As the first of our product release recaps, we'll go through some of the new features available to our Pinata users, what you can look forward to in the future, and a little bit of what we've been up to as a team. Enjoy! Creators need more than ownership - they need control.

All the optimizing in the world can’t fix a landing page that doesn’t match your visitor’s expectations. With the rising cost of PPC campaigns and the mad competition of organic search, the wrong messaging (especially at the top of the funnel) will lead to higher bounce rates than Ice Cube in the 90s. God that’s a solid reference. Anyway… Landing pages should never be a one-size-fits-all experience.

This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current customer analytics capabilities and how to develop a strategic plan on improving those capabilities. This blog will assist you in defining your current level specifically with Google’s wheelhouse of analytics and tracking tools (Google Analytics, Google Tag Manager, Search Console).