Robert Klara on Muck Rack

Robert Klara

Verified
New York
As seen in: Adweek, People, LinkedIn, MSN, The New York Times, Yahoo Entertainment, Yahoo Life, HuffPost, Yahoo Finance, The History Channel, Flipboard, Smithsonian Magazine and
Senior editor for Adweek, author, speaker, and historian. Disposable income goes to shoes and bow ties. All opinions herein are my own.
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Articles

Ashley Graham Is Loyal to JCPenney, Even at the Cost of a Little Glam

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By Robert Klara Verified
| Adweek Verified
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Ashley Graham has modeled the clothes for some of the world’s highest-end labels, including Fendi, Dolce & Gabbana, and Nina Ricci. But since last year, some of her managers have been fretting about booking more of those gigs.
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As Agencies Pull Back on Research, Madison & Wall Lands Two More Top Analysts

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By Robert Klara Verified
| Adweek Verified
Cannes Lions is where the biggest ideas take center stage. Join ADWEEK for must-see conversations, top industry leaders, and the moments everyone will be talking about. When Brian Wieser talks about attending the UBS Global Media and Communications Conference in December, he remembers the companies that were there—but mostly, those that were not.
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Over Two-Thirds of Consumers Will Ditch Brands They Don't Trust

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By Robert Klara Verified
| Adweek Verified
New study from McCann unpacks a growing consumer trust crisis The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Consumers are mired in a trust crisis—and that's a problem for brands, according to a new study from McCann. The Truth About Global Brands study, released Wednesday, surveyed more than 20,000 people across 20 global markets.
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