Quick, can you name the brand that counts more celebrity endorsers than any other in existence? A brand that's understood the power of having famous names and faces behind it for longer than many brands have even existed?And consider this: The brand not only has Hollywood's A-list lining up behind it, it doesn't pay a cent for the support.It's the United Services Organizations-or USO for short-and, in fairness, it isn't a brand you can buy in stores or online.
In 1981, business wasn't looking so great at Harley-Davidson. The company's bikes-legendary as they were-had been struggling to climb from an industry-wide slump created by Japanese makers flooding the market with cheap brands. Harley hit back in 1984 with the introduction of its new V-twin Evolution engine, but it would take the vision of Willie G.
Luke Wilson is a busy man. With 64 movie and TV projects to his credit (and three more in postproduction), the Santa Monica, Calif.-based actor doesn't have a lot of time to hang out in Detroit-let alone stand on a roof in Detroit to host a short film.
Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is not lost. According to a recent study, there's one thing nearly all of us can agree on: We like shopping.
The arts and crafts business grew 7 percent last year, and some say it's recession proof. Where are all the crafty critters spending their money? Probably at one of these two leading specialty retailers.
Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess was the publicity man for Dayton's in Minneapolis. A downtown landmark since 1902, Dayton's was a fancy department store that sold things like fine jewelry and cashmere sweaters.
A few years ago, a customer walked into the Moscot eyeglasses shop on West 14th Street in New York with an interesting story. The man had just returned from St. Tropez, where he'd spotted Johnny Depp in a cafe, and (somewhat rudely) approached the star to ask what glasses he was wearing.
Two years ago, Metallica made the Guinness Book of World Records by playing concerts on all seven continents-yes, including Antarctica-in a single year. The legendary metal band had already been on the road for over three decades, which means millions of people have seen Kirk Hammett, the coily-haired axeman with lightning fingers, play the guitar.
Let's assume you're reading this at 2 p.m. The lunch you had a couple of hours ago is leading to hypoglycemia. Since you've been awake for eight hours or so, your body's circadian rhythm is on the downswing. In other words, you're sleepy as hell. What to do?
In 1947, the Topps company introduced what might just have been one of Brooklyn's first artisanal products, a thick pink slab of sugary stuff wrapped in red, white and blue wax paper with a free cartoon inside. Can you guess what it was? If you said Bazooka bubble gum, you're right.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".