Vainavi Mahendra

With the festive season in full swing, advertisers have not only increased marketing spends for the digital medium but seems to have set aside a budget for the gaming genre. According to Mobile Game Advertising 2022 report by InMobi, 75% of the country’s top brands have been advertising on mobile game apps for more than a year now, thereby recording a two-fold increase in gaming ad-spends.

Weekends are all about down time. After a week full of work to meet deadlines, everybody needs a breather to relax and recuperate. From watching a favourite web-series to planning a vacation, weekends are designated as family and me time. Sangram Sawant, founder, Pescafresh, talks to BrandWagon Online about his weekends, favourite vacation destination and more. What is the one thing you like to do when not working? I typically like to pick a good book based on true stories and biographies.

Content marketing firm Pepper Content aims to clock gross revenue of Rs 120-160 crore ($15-20 million) in FY23, Rishabh Shekhar, co-founder and COO, Pepper Content, told BrandWagon Online. The company, which primarily provides content marketing through content creation, plans to provide a full stack service from strategy, distribution, publishing to analysis.