Veemal Gungadin

Events have always been a critical marketing channel in a marketer’s toolkit, serving an important strategic function, allowing brands to reach new audiences faster, build personalized relationships and drive continuous engagement for brands. As one of the fastest-growing markets in the events industry, the Asia Pacific is anticipated to grow at a CAGR of 29.7 percent, registering revenue of $475.0 million by 2028.

2022 has been an optimistic year for the events industry, with more in-person events returning alongside a greater integration of technologies. Augmented reality and virtual reality are slowly becoming the norm and have far exceeded most people’s expectations. Nonetheless, the industry is still witnessing more technological advancements, with conversations around the metaverse and other new technologies arising, building anticipation and excitement surrounding the future landscape of the industry.

Accessibility-first apps require developers to consider each end user’s unique conditions and challenges. By taking into account different backgrounds and abilities, the app development process becomes more inclusive to wider groups of users. Not only is this good ethics, but it is simply good engineering principles in general, empowering more people to understand, navigate, and interact with the business and its applications.