I’ve covered the news in Houston for 3½ years and have already seen two devastating floods and now what is being described as a one-in-800-years flood brought on by Hurricane Harvey. That suggests to me that something is happening here that’s way bigger than the largely made-up tiff between Texas Gov. Greg Abbott (R) and Houston Mayor Sylvester Turner (D) about whether Houston should have been evacuated before Harvey dumped trillions of gallons of rain on the nation’s fourth-largest city.
As for the nation, Americans need to understand what leading scientists have concluded even if many of our political leaders pretend it’s not true - we’ve just about blown through the Holocene epoch, when Earth emerged from the last ice age and became more comfortable for human life. Some climatologists have started to call our current age the Anthropocene, in which conditions on the planet have been dramatically altered by man.
Houston, meanwhile, can be its own worst enemy when it comes to flood control. A big part of its freewheeling, entrepreneurial identity is its lack of zoning, which has produced more than 600 square miles of subdivisions, strip malls and concrete prairie. It's not hard to wonder whether this vast expanse of what was once coastal plain was really the best place to build a major city.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".