Vershita Srivastava

Agentic Artificial Intelligence (AI) has rapidly evolved from an emerging concept to a growing enterprise priority, driven by advances in foundational models, orchestration frameworks, and system integration. Unlike deterministic automation, agentic systems can interpret objectives, decompose them into sub-tasks, and dynamically orchestrate actions across systems and workflows. As adoption grows, enterprises are navigating a rapidly evolving technology landscape.

Everest Group attended Zoho Day 2026 in Austin, Texas, at a pivotal moment for enterprise software. Across the industry, conversations increasingly centered on margin pressures, Artificial Intelligence (AI) disruptions, and growing architectural complexities. The tone of the event was notably pragmatic. Rather than positioning AI as an unqualified growth engine, Zoho framed the current environment as one of structural transition.

The Digital Interaction Intelligence (DII) market is gaining momentum as enterprises seek granular insights into user behavior and task execution across desktop environments. DII solutions capture metadata, such as keystrokes and clicks, to create digital interaction graphs that help identify automation and process improvement opportunities. Thus, DII tools are emerging as key enablers of operational efficiency, employee experience, and digital transformation.