I have always thought about this quote from the late Charlie Munger of Berkshire Hathaway: “Never, ever, think about something else when you should be thinking about the power of incentives.” See? The power of incentives should never be underestimated. Crypto natives are not only tech-savvy, we are smart and have a grasp of human nature to an extent as well. The most effective marketing tool within a crypto project’s arsenal is an airdrop.