Victor Martino on Muck Rack

Victor Martino

  • Contributor, Just-Food
  • Founder and CEO, Third Wave Strategies
San Francisco
As seen in: Just-Food, LinkedIn, Medium, MSN, Yahoo Finance, CO, Yahoo Finanzas, Just-Drinks, Perishable News, Wyoming Livestock Roundup
Fractional #CMO and #CSO + marketing and sales consultant for #CPG and agri-food companies + brands. Entrepreneur, analyst, ethnographer, researcher, writer.
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Articles

Five existential questions food company leaders should be asking

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By Victor Martino
| Just-Food Verified
Managment teams should ask themselves: what are the enduring questions that will determine success over the next decade?
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The new health-and-wellness paradigm in US food

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By Victor Martino
| Just-Food Verified
Woman mixing delicious superfood salad ingredients with wooden spoons in kitchen. Credit: Kseniya Ovchinnikova/Getty Images
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Why tactical moves on price are no substitute for strategy

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By Victor Martino
| MSN Verified
Victor Martino Major US food companies are starting to reduce prices and increase promotional activity after several years of sustained price increases. At first glance, this may look like a strategic pivot. It is not. The shift is visible across major players, including PepsiCo, General Mills, Kraft Heinz, Conagra Brands and JM Smucker, but what's unfolding is continued pressure from a more competitive and structurally more price-sensitive US grocery environment.
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