Ankita Khoje, founder of IKKHO. (Credit: Courtesy of IKKHO) Ankita Khoje’s London-based fashion label is redefining womenswear with elevated designs and “research-driven fits” created specifically for women over 40. When Ankita Khoje looked around the fashion industry, she saw a customer base that was largely overlooked: Women whose confidence, lifestyles and bodies had evolved with age, but whose clothing options had not.