Vida Jurcic RGD

What do you collect? I’ve always collected a lot of stuff (my whole life). But my favourite thing to collect is paper ephemera. I have more of this stuff than I would care to admit, haha. When did you start? I began collecting seriously while I was in design school, but since my early teens I’ve had a fondness for small things printed on paper.

Design has long been associated with visual appeal, but the true value of design lies far deeper—in its power to solve problems, shape strategy and support business goals. For many clients, understanding this shift requires education, trust and collaboration. We asked RGD firm owners how they help clients recognize the strategic potential of design.

Hiring great designers is only half the battle—keeping them is where the real challenge lies. We asked RGD firm owners to explain what actually works when it comes to hiring and retaining top talent, from aligning values to fostering creative growth and what truly makes designers stay. It’s not flashy perks or trendy job titles—it’s clarity, culture and meaningful connection. These insights reveal what today’s designers are really looking for and how studios can build teams that lasts forever.