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Articles by Vik Patel
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Tips and Tricks for Targeting Your Market
At Viks Connect Media, we understand that local businesses need a strong marketing strategy to stand out in a crowded marketplace. That's why we offer hyper-targeted print advertising and digital marketing services as part of our multi-touch campaign approach.
Why You Should Reevaluate Your Customer Survey Approach
Don’t let your desire for data push loyal customers over the edge. When it comes to asking for feedback, less is always more. As company decisions increasingly become data- and customer-driven, it’s tempting to go into feedback overdrive and attempt to collect as much data as you can get your hands on. But asking for too much feedback can actually have harmful effects, such as a decline in response rates or lower-quality feedback. Ironically, you could end up having less data with diluted value.
4 Tech Solutions That Will Give Small Law Practices a Big Advantage
4 Tech Solutions That Will Give Small Law Practices a Big Advantage Your firm or startup’s size doesn’t have to (and shouldn’t) determine your productivity or workload. At Transcription Outsourcing, we regularly interact with our clients in the legal industry. Our conversation often shifts to their business, and, considering we help them with their operations, I hear about other technologies they leverage.
Bootstrapping Your Business: Lessons Learned While Growing a Profitable Business
How do you build a business? If you're a regular reader of media aimed at entrepreneurs, this is what you've been told: Start with an idea, find a co-founder, build a minimal viable product, raise an angel round, grow as quickly as possible, raise money from venture capitalists, embark on another round of fundraising, grow even faster, raise a lot more money from venture capitalists, become a paper billionaire, then, maybe, start to think about making a profit.
The Benefits of Mentorship and What It Can Mean for You
In the early days of my career, I wasn’t enthusiastic about structured mentoring programs. I appreciated the advice given to me by more experienced co-workers and managers and was happy to help my peers when I had the time, but formal mentoring seemed to be taking it a step too far. What could it give me that my everyday interactions with my coworkers couldn’t? I was wrong. After many wonderful mentoring experiences, I’ve learned how valuable and humbling it is to take on the role of a mentor.
4 Tech Solutions That Will Give Small Law Practices a Big Advantage
At Transcription Outsourcing, we regularly interact with our clients in the legal industry. Our conversation often shifts to their business, and, considering we help them with their operations, I hear about other technologies they leverage. We work with both large and small law firms, and I find that larger firms use SaaS and other tech solutions that help them streamline their business in ways that some smaller firms aren’t. Not only that, small firms don’t have fewer tasks than the larger firms.
Does Your Business Need an App or Mobile-Compatible Website?
No one seriously doubts that mobile is the future of the web. We crossed the point at which a business could blithely ignore mobile users a couple of years ago. Today, if you’re not mobile-friendly, you’re in trouble. But what does it mean to be mobile-friendly? There are two choices: native mobile apps or the mobile web. Native mobile applications have a host of advantages compared to the mobile web: access to the device’s hardware, easy push notifications, and better performance.
Why Remote Work Is Nothing to Fear
In the last few years, remote work has become increasingly popular with both employers and employees. According to Global Workplace Analytics, 3.7 million U.S. employees work remotely at least half of the time. In the tech space, there are many remote-work success stories. Basecamp, formerly 37Signals, built a successful software-as-a-service business with remote workers. The founders even wrote a book about the advantages of remote work.
How Your Company Can Keep Customers and Reduce Attrition Rates
Five pieces of advice can help you better support clients and maintain relationships. Churn is the enemy of every business. It’s much cheaper to keep customers than it is to find new ones. Marketing is expensive, so the best way to ensure you’re generating a decent return on your investment is to find a way to keep customers coming back for more.
Why Content Marketing Is the Smartest Way to Sell (and How to Do It Right)
The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend their time steeped in an online environment that is constantly bombarding them with sales copy and advertising. They’ve become wise to the tricks and techniques of salespeople and feel that these sorts of ploys equate to spam or manipulation. The most sophisticated online users — which are often also the most valuable — are practically immune to them.
Marketing Content to Today’s Intelligent Average Consumer
The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend their time steeped in an online environment that is constantly bombarding them with sales copy and advertising. They’ve become wise to the tricks and techniques of salespeople and feel that these sorts of ploys equate to spam or manipulation. The most sophisticated online users — which are often also the most valuable — are practically immune to them.
Creating Perfect Mentorship Programs
Businesses have always relied on mentoring to bring new people into the fold and transmit culture, expertise and values from experienced managers to rising talent. It’s only relatively recently, though, that we’ve started consciously thinking about the mentor/mentee relationship in more formal terms. How can a mentor give the best guidance to the mentee? How can they best communicate the warp and weft of their hard-earned experience? What are the parameters of the relationship?
Pairing Donut and Craft Beer Franchise Concepts
Franchise Players is Entrepreneur’s Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email ktaylor@entrepreneur.com.Born and raised in London, England, Vik Patel moved to the U.S. in 2000 to work as a portfolio manager and, later, a mortgage broker. Six years later, Patel decided to leverage his experience with real estate and finance to open a business of his own as a franchisee.
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