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Vineeta Dwivedi on Muck Rack

Vineeta Dwivedi

Mumbai
As seen in: BBC, BrandEquity.com, The Times of India, Hindustan Times, Taylor & Francis Online, Mint, Outlook (India), Financial Express, The Hindu Business Line, Deccan Herald and
Covers:  Gender, Politics, Business Communication, Culture, Cinema

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Vineeta Dwivedi’s Journalist Portfolio

BBC NEWS | World | South Asia | 'I had no-one'

BBC NEWS | World | South Asia | 'I had no-one'

As part of a BBC series on Aids, people living with HIV from around the world tell their own stories in their…

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Sabyasachi x H&M: A classic example grand play, successful legacy and marketing masterstroke

Sabyasachi x H&M: A classic example grand play, successful legacy and marketing masterstroke

The collaboration between Swedish clothing giant H&M and Indian fashion designer Sabyasachi Mukherjee was all…

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Ep. #7 - Newspapers will always remain the most credible source of news by SPJIMR Podcast

Ep. #7 - Newspapers will always remain the most credible source of news by SPJIMR Podcast

This episode of the podcast is a conversation between Mr. Partha Sinha, President at Bennett, Coleman & Compa…

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Fabindia and Urdu a semantic fallout: Why words without thoughts fail

Fabindia and Urdu a semantic fallout: Why words without thoughts fail

The 'Jashn-e-Riwaz' advertisement which was pulled down by FabIndia after a Twitter backlash is not just symp…

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Vineeta Dwivedi on LinkedIn: #womenrights #abortionban #genderjustice | 10 comments

Vineeta Dwivedi on LinkedIn: #womenrights #abortionban #genderjustice | 10 comments

Whatever maybe the argument, this is a blow to women's rights, to their agency and may push many into an unsa…

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SPJIMR Prof. Vineeta Dwivedi talks about the importance of Content Marketing, on Social Media Day...

SPJIMR Prof. Vineeta Dwivedi talks about the importance of Content Marketing, on Social Media Day...

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Articles

A media ecology of hyperlocal resistance-the Indian farmers’ movement

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By Vineeta Dwivedi, Sunny Arora, Varun Nagaraj
| Taylor & Francis Online
ABSTRACT This article examines how protestors navigated a collapsing media environment during the Indian farmers’ movement of 2020–2021, one of the largest and most sustained protests in the country’s democratic history. Triggered by the passage of controversial agricultural marketing laws, the movement quickly became a site of contestation not only over economic reform but also over the legitimacy and role of the media.
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Sir David Attenborough at 100 and the human need for hopeful icons

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By Vineeta Dwivedi
| commsnews.com
A century after his birth, Sir David Attenborough continues to remind the world that curiosity, wonder, and empathy still matter Modern life trains people to think in quarters, election cycles, trends, virality, and immediate returns. But psychologically, humans crave continuity. We want to believe that our species is capable of tenderness, memory, and wisdom across generations. That is why centenarians like Sir David Attenborough feel symbolic right now.
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When silence becomes the crisis: IndiGo’s communication breakdown When IndiGo’s operations broke down, its bigger failure was communication - leaving passengers abandoned, unheard, and uninformed - Reputation Today

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By Vineeta Dwivedi
| Reputation Today Verified
In its 19-year history, IndiGo Airlines has faced its biggest crisis this past week. Thousands are stranded, flights are cancelled nationwide, families are separated, medical appointments are missed, and passengers remain trapped in terminals for hours with no information. Yet, what stands out is not only the operational breakdown but also the communication failure. Because crisis communication is not an afterthought; it is crisis management.
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Interview

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What was your first job as a journalist?

Press Trust of India

Have you ever used a typewriter?

Yes, i learnt typing on a typewriter.. not very well :-)

How is social media changing news?

I love social media but it is the main source of spreading fake news!