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Vinish Mathews on Muck Rack

Vinish Mathews

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Articles

Dove: Re-framing the beauty debate in India

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By Nithya Ravi, Aakanksha Verma, Saraswati Chand, Vinish Mathews
| WARC
This case study describes how beauty brand Dove built a campaign around an old nursery rhyme to broaden the definition of beauty in the Indian market. Toiletries & cosmetics (general) India Strategy Brand: DoveBrand Owner: Hindustan Unilever LtdLead Agency: MindshareContributing Agencies: Culture MachineCountry: IndiaIndustries: Toiletries & cosmeticsMedia Channels: Online video, Social mediaBudget: Up to 500k Dove, globally,... WARC subscribers can sign in to keep reading Not a subscriber?
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