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The New York Times is releasing guidelines for how we describe our products By Sarah Duncan Illustration by Bráulio Amado Words have meaning. This statement shouldn’t be a surprise coming from The New York Times, but for the technology industry at large, it’s something that has been increasingly discussed in recent years. Whether it’s terminology like “master” or “blacklist,” words with harmful connotations have been baked into tech communication for decades.

“We need a plan for everything, a backup plan for everything, and then an idea of what we should do if both of those plans fail.” Illustration by Wren McDonald What does it take to prepare The New York Times for a presidential election during a pandemic?

Illustration by Simone Noronha Imagine you’re a photo editor at The New York Times. It’s early evening, a few hours before the print deadline, and a story breaks involving Alexandria Ocasio-Cortez. As fast as you can, you run a search for “Alexandria Ocasio-Cortez” in our internal photo archive and begin to scan the results.