The 5 stories PR pros need to know to finish the week on the right foot. Think through your holiday campaign...British baker Greggs has apologized for placing not Baby Jesus but a sausage roll in a nativity set in its Advent calendar. Sales of the menu item are reportedly up despite the controversy. ...and beware of itchy Twitter fingers. The Defense Department said Thursday that it didn’t mean to retweet a message calling on President Donald Trump to resign.
Get out of line, lose your blue checkmark. Twitter has changed its verification guidelines to remove the blue "verified" status, the platform’s biggest status symbol, from users who harass others, engage in hate speech, or violate other guidelines. Alt-righters such as Richard Spencer, Charlottesville rally organizer Jason Kessler, and Baked Alaska were among the first to lose their check marks.
In a three-tweet statement on Tuesday night, Papa John’s apologized for its CEO making statements that could be seen as divisive, reaffirmed it believes NFL players have the right to protest, and said it is open to ideas from all sides "except neo-Nazis." The company posted the thread two weeks after CEO John Schnatter blamed poor pizza sales on NFL anthem protests. After seeing Keurigs bashed to bits, several companies have deleted or clarified tweets about advertising on Hannity.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".