Wayne English

Wayne A English · Follow 11 min read · -- May 15, 452 Aquileia, Two Months Before The City Falls Attila needed this raid to succeed. Needed to show to grumbling Huns because fighting rain, mud, and crack Roman troops was getting him nowhere. Against his better judgement, he let his second in-command talk him into taking back one of his abandoned siege engines. From there, his Huns would harry the Roman defenders. Attila’s face gave away none of his misgivings as he watched the raid get started.

Wayne A English · Follow 2 min read · -- So how do you quote value? Here is the format I suggest you follow: Start your quotation with a simple description of the project the client needs written. For example: A 50- word ezine ad. Confirm your understanding of what the client is trying to achieve with the project. For example: Generate more traffic to a web site landing page. Demonstrate how your writing services will help the client achieve that goal. There are many ways you can do this.

Wayne A English · Follow 2 min read · -- Talking to a client sounds easy. Just ask and note the answer, right? No. This article is based on personal experience. Here are a couple of examples. I was speaking with the owner of a company that provides heating, hot water, air conditioning maintenance, and home heating oil. He wants content for his website. I ask this and I ask that. The answers are not what I need. The reason is that he’s answering my questions from his frame of reference.