How do you pronounce GIF? Well today, it feels like The Internet—yeah, all of it—is about to read the New York Times the riot act over that very question. Thanks to a Times profile on the man behind Deadspin.com's GIF-making operation, Timothy Burke, the debate's reached new levels of madness today.
It's funny to think about the process of naming a song. You want the title to express what the song's about, certainly. Clarity is king. And you want it to something that's easy-to-remember, especially if you're hoping for a hit. All too often we overthink ourselves away from the first, best idea we've come up with. So we're wary of that. Keep it simple, stupid, someone smart once said. But that leads to a problem. There have been so many songs recorded already. So many titles have already been used.
If we learned anything from our “State of The Union: What is a Foodie?” panel, it’s that the word is still a very polarizing descriptor—both a badge of honor and mark of shame, depending on whom you’re speaking to. A self-anointed foodie is just as much loathed by the public as the foodie who denies all association. That’s what originally prompted us to hit up culinary-world fixtures like Roy Choi and Andrew Zimmern to weigh in on whether to embrace the term or banish it altogether.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".