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Wenyan Yin on Muck Rack

Wenyan Yin

As seen in: British Journal of Cancer, Color Research & Application, Nature, Wiley Online Library, Journal of Business and Industrial Marketing, Business Process Management Journal, Journal of Knowledge Management
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Articles

How Personal Pronouns Shape Persuasion

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By Wenyan Yin, Jonah Berger, Yanliu Huang
| Wiley Online Library Verified
Communication often involves personal pronouns. Reviews say “you're going to love this,” social media posts note that “I enjoyed the food,” and salespeople say “you'll like the new features.” When we analyzed 100,000 Amazon reviews, 97.8% contained at least one first-person singular (e.g., I or my) or second-person singular (e.g., you or your) pronoun. But while such personal pronouns are ubiquitous, their impact is less clear.
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Multinational Corporations and Climate Change: Four Environmental Strategies and Their Impacts on Firm Performance

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By Hwy-Chang Moon, Wenyan Yin, Minji Hong, Dilong Huang
| Wiley Online Library Verified
Conflicts of Interest The authors declare no conflicts of interest. References , , , , and . 2020. “Dynamic Capabilities and Environmental Sustainability for Emerging Economies' Multinational Enterprises.” International Studies of Management and Organization 50, no. 1: 27–42. , , , and . 2013. “The Porter Hypothesis at 20: Can Environmental Regulation Enhance Innovation and Competitiveness?” Review of Environmental Economics and Policy 7, no. 1: 3–9. , , , and . 2021.
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A Size‐Reducible Nanodrug with an Aggregation‐Enhanced Photodynamic Effect for Deep Chemo‐Photodynamic Therapy

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By Chendong Ji, Qin Gao, Xinghua Dong, Wenyan Yin
| Color Research & Application Verified
Fluorescent dyes with multi‐functionality are of great interest for photo‐based cancer theranostics. However, their low singlet oxygen quantum yield impedes their potential applications for photodynamic therapy (PDT). Now, a molecular self‐assembly strategy is presented for a nanodrug with a remarkably enhanced photodynamic effect based on a dye‐chemodrug conjugate.
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